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from125.97EUR/ h

Commercial Marketing Course for Professionals and Students

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Modules:

Marketing Mix - 4P

Marketing Tactics

The Brand - Level 1

The Brand - Level 2

The Brand - Level 3



Objectives by modules:

Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- Being competitive in a constantly evolving market

- Improve knowledge of market planning processes

- Have a set of tools that will help you design, implement and monitor your marketing plan

Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan.

The Brand - Level 1: Increase the knowledge behind the brand.

- Brief overview of Branding and Marketing

- Creative process: making a Brand (why, how and what)

- The brand's identity: the consolidation of the brand

The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- The Brand for the target customer in the different markets

- Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns

- The Brand and Brand Development Model Process

- Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand

Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value.

- How to refresh a Brand successfully and avoid the 7 deadly sins of Branding

- Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience

Extra information

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This course can also be given to groups.

Location

At student's location: Around Lausanne, Switzerland
Online via webcam
At student's location: Around Geneva, Switzerland

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General info

Age:
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Advanced
Duration:
60 minutes
The class is taught in:French, English, Italian, Spanish, Arabic, Russian, German, Portuguese, Chinese, Japanese

About Me

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Our institute is a network of independent professionals in Switzerland and abroad for the promotion of the right to quality education and training for all. It is an establishment endowed with a Social and Environmental Commitment Charter which lays down performance directives and minimum service rules which guarantee all learners and customers complete satisfaction and the success of their educational project or professional.

Education

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Our institute is made up of highly qualified professionals in around fifty teaching disciplines. Our teachers hold at least a license or Bachelor in the teaching discipline and undertake to respect the quality standards inherent in the ethics and professional conduct applicable in their teaching context.

Experience / Qualifications

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The success of our mandates is partly based on the strong experience of our handpicked staff and our experience requirements are strict enough to benefit from our confidence. A minimum of five years of professional experience is required to work at our establishment.

Reviews (1)

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This course is taught by African teachers and aims to instill in participants not only the language skills of reading, oral communication, written expression and oral comprehension, but above all to instill in them oral cultures and traditions. African women. African languages • Bassa • Diola • Egyptian • Hausa • Kikongo • Lingala • Mandinka • Peul • Serere • Swahili • Tshiluba • Wolof • Yoruba • Zulu And more on request.
EducPourTous offers support classes for all primary and secondary school students, as well as students from universities, colleges of higher and technical education and universities in Statistics, Accounting and Finance, Mathematics, Physics, Chemistry, Computer Science and several other teaching disciplines. Classes are taught by carefully selected professionals who meet strict quality standards to ensure the desired success. We offer individual and group support courses, at home, on our premises, by videoconference or by correspondence.
Our language teaching program is tailored to the specific needs of the learner and his / her environment. You have the opportunity to start at any time. At home, in the office, individual or group courses, intensive, business, distance courses, immersion courses, exam preparation or tutoring. Are you beginners or just curious? Are you intermediate or advanced? You are all welcome!
Modules: Business strategy Commercial Strategies Business Model Price Strategy Digital Strategy International Strategy Work Material: Training manual provided by the trainer. This course can be given to groups.
Modules: Introduction to innovation Creativity and its tools Innovation squared M & BD Brics © innovating as a team Surf with your Swing From Burnout to Creativity Work Material: Provided by the trainer This course is intended for groups. But it can be followed also in private.

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Availability of a typical week

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from 125.97€Online via webcam
from 190.06€At student's home

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since February 2017
  • Phone number verified

Availability of a typical week

(GMT -05:00) New York
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from 125.97€Online via webcam
from 190.06€At student's home

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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Camille
TRAINING TO EMBODY EFFECTIVE MANAGERIAL COMMUNICATION IN THE PROFESSIONAL FRAMEWORK
➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating. ➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and advanced know-how. ➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This executive is in charge of transmitting information and directives from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively. ➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission. ➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring. ➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session. Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions *. (* study 2020). ➤ THE TRAINER: Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words. ➤ PLACE, TIMETABLE, PRICES - Locations: Geneva-Lausanne-Friborg-Zurich-Neuchâtel-Lugano-Montreux-Bâle-Neuchâtel-Berne-Lucerne-Bruxelles-Luxembourg-Paris-Lyon. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid, this format also unanimously suitable for those accompanied. -Apart from the classic advantages of videoconferencing (time savings related to travel, eco-responsibility, increased scheduling flexibility, etc.), the quality of the session & the interaction remain the same. In addition, the notes taken during the sessions are immediately transcribed on the session chat and are automatically transmitted to you so that you can browse them during and after the session if you wish. - Hourly fees: To support each other and to be pleasant to you in this period of covid19 and in a spirit of solidarity, the fees have been temporarily reduced. But this fixed price will not increase after the start of the sessions. -Sessions in English / French -As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. -Program: adapted to each need

Camille
✅IMPROVISATION, CREATIVITY, PUBLIC SPEAKING, COMMUNICATION, THEATRALIZATION: A WHOLE SUBTLE UNIVERSE TO EXPLORE (THE ART OF STORYTELLING...)
✓ Improvisation is the art of composing within the framework of a role play, without being overplayed so as not to lose credibility, by taking pleasure and appearing convinced (because communication does not consist, for example, of having confidence, but of appearing confident). It helps with a wide range of skills (imagination, emotional faculties, physical expressiveness, vocal projection, clarity of speech, interpretation, improvisation, observation, emulation, stage combat...) to make public speaking, communication , the theatricalization enhanced by the stage space and the play of the actor - improviser. ✓ Your inventiveness, singularity, commitment and signature being at the center of this training, it is about giving you the techniques to improvise, create, stage, while showing confidence and conviction to your interlocutors, in the private sphere or of the professional. ✓ So how can you also confront your shyness or lack of (relative) self-confidence by surpassing yourself by moving forward? ➤ Express yourself with your body, your emotions, your ideas to mobilize your abilities and your creative energy ➤ Explore your path to personal expression in complete freedom and security by overcoming your fears of expressing yourself in public ➤ Activate flexibility of mind, particularly by practicing active listening ➤ Develop your creativity and imagination while overcoming your shyness, developing your speaking, listening and responding skills ➤ Anchor lasting resources such as letting go, leaving one's comfort zone thanks to a caring framework and personalized modules/exercises In application: For example, awareness raising and introduction to the Art of Storytelling have several objectives: Storytelling in public, Composing a repertoire of stories, Organizing a collective show, Games and bringing emotions into play (...). These theoretical training and practical training sessions (story structure, voice, memory, diction, management of stage fright, etc.). It is a question of going through the history of the tale (origin, different styles of tale, difference between tale and story), the art of telling (work on the voice, the body, the imagination), the tale and the child (importance of the story for the overall development of the child, resource of the imagination, difference between reading and telling) ...: in short, the intention of this course is to make you want even more, to better tell stories Open to all those interested in the story (parents, teachers, animators, educators ...), these sessions can also be offered to the person of your choice. With the program, for this example of storytelling art in particular: ✓ Explore and experience the art of storytelling and discover its hidden sides ✓ Express yourself with your body, your emotions, your ideas, play with situations (...) ✓ Mobilize your capacities and creative energy ✓ Open interior spaces of reverie ✓ Explore your path of personal expression in complete freedom and security ✓ Overcome your fear of public speaking ✓ Make room for your imagination, Develop your creativity ✓ Activate flexibility of mind, Practice active listening ✓ Cooperate, create, play down The art of storytelling therefore allows you to develop your creativity and imagination, because you are both a director and an actor. It also allows you to overcome shyness and develop speaking, listening and responding skills. Each person evolves at their own pace and uses their sense of creativity. Objective: to anchor sustainable resources such as letting go, creativity, presence or self-confidence. In short, this artistic discipline will accompany you in your personal development and will help you get out of your comfort zone thanks to a benevolent environment and playful exercises. THE TRAINER With training from a Grande Ecole post-European preparatory class & an Ivy League university in the United States, our teacher has specialized and has worked for more than 18 years in the field, in international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

Espace
✅COACHING - COMMUNICATION AND EMOTIONAL CONTROL / EMOTIONS
In order to enrich his emotional skills, it will be a question of making your emotion the ally of your professional efficiency and / or your personal harmony. Emotions punctuate your life, they intervene in a more or less conscious way and have a considerable influence on your well-being and your performance at work. How to recognize them, decipher them and make them your allies? How to face the emotions of others, anticipate their reaction and keep a step back? How to better manage unforeseen situations and tensions? These workshops allow you to learn to listen and tame emotions to improve your personal / professional relationships and strengthen your efficiency at work. The objectives are clear, with always practical applications: - Discover your own emotional process to understand the role and impact of emotions - Analyze its operations and implement personal strategies to channel them - Develop your emotional awareness to be in touch with your values - Strengthen one's balance / harmony, self-confidence as well as the best discovery & mastery of one's own resources / skills / potential as well as new tools - Overcome your fears and blockages to be able to move forward and serenely. - Reduce psychological (stress, anxiety, concentration ...) & psycho-somatic manifestations - Optimization of the emotional process & the concept of emotional intelligence - Make your sensitivity & possible hypersensitivity a strength Indeed, the sensitive & hypersensitive represent a small part of the population and are able to perceive what others do not feel, which is hidden but try to conform to what is expected of them and of them. '' be able to live in community. After a suitable accompaniment, a hypersensitive can learn to tame his innate capacities and to create harmony in his own existence. What happens during a session ? After having defined together one or more global objectives based on your initial problem, each session takes place in two stages. 1) Browse, analyze & dissect together the reflections, thoughts and notes taken during the week and related to your emotions: actions taken based on the suggestions of the previous week; thoughts; feelings: what worked or not / corresponded or not to your expectations. It is also an opportunity to get to know you better in order to better define / define / identify and then solve together the challenges / emotional blockages of the moment. 2) Based on the conclusions of the first part, a proposal of two to three sub-issues of the day to be dealt with during the session (sub-issues built from your initial issue): to answer them, for each of them 'between them, a series of ten to fifteen pragmatic reflections / actions will be proposed to you. Three possible answers: - "I have already tried this solution but it does not suit me" or "I do not really believe it": we go to the next suggestion - “Never tried” or “why not”, “I'll think about it”: we set ourselves the goal of trying as soon as the opportunity arises, by the next session Concretely, a session = a reflection but above all A SESSION = SOLUTIONS / proposals / concrete suggestions to put into practice for the following session in order to overcome its blockages. According to the defined objective, it is a question of identifying & resolving the impact of emotions and their bad channeling not only on his communication but especially on his daily life. Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need. THE THERAPIST - COACH From a Grande Ecole post-preparatory class in France & Ivy League University in the United States, our teacher is specialized in Europe and North America, and has worked for more than 17 years in the field, in renowned international public and private establishments, intervening in forums and conferences.

Laurie
Online French class with a native teacher! Own method. Technology to learn.
The technology to improve your French. Classes with a certified native teacher. Hello Bonjour! I am a native French teacher and a graduate in French Philology since 2012. I have 10 years of experience in Belgium and abroad. I offer online classes using a method that I have developed over the years, specifically for online classes. *My method:* -During class we focus on speaking. Outside of class, I will send you exercises that I will correct every week (grammar, conjugation, writing...). -I use a particular technique based on questions/answers to apply the grammar when speaking. -I use the verbotonal method to correct pronunciation. -You will also receive access to an application for your Smartphone (to learn the vocabulary). -Use an interactive whiteboard. -We will use a shared online notebook to correct your exercises and ask me your questions at any time of the day. I offer preparation for official exams (DELF, DALF, TCF, EOI, FIDE in Switzerland...). Classes for beginners, intermediate or advanced levels. Preparation of conferences or talks for business people. Job interviews. The class is a bit different when I work with children or teenagers. I use interactive websites and letters. If you want a young, organized, dynamic and passionate teacher, call me or write me! See you soon, Laurie*

Petra
Indonesian lessons. Learning how to speak and write Indonesian in Geneva, Switzerland.
Hello there, Apa kabar ? Not so many people are familiar with Indonesia. But I'm sure, there are some people out there who wants to know more about its beauty, culture, music, history... and of course its language !! To me, to speak Indonesian (Bahasa Indonesia) is a pride and a joy. And I want to share this joy. About my class : If you need someone to help you to learn Indonesian from the very basics or improve it until the most formal level, here I am !! Just send me a message describing or explaining your purpose and needs and I will tailor a lessons matching them. I hope to see you very soon in my Indonesian private lessons ! Thank you, Petra *French* Bonjour à vous, Apa kabar ? Pas tellement de personnes ne sont familières avec l'Indonésie. Mais je suis sûre qu'il en est certaines qui veulent en apprendre plus à propos de sa beauté, de sa culture, de son histoire... et bien sûr de sa langue ! Pour moi, parler indonésien (Bahasa Indonesia) est une fierté et une joie, et je veux partager cette joie. Concernant ma classe : Si vous avez besoin de quelqu'un pour vous apprendre l'indonésien depuis les tout débuts ou l'améliorer jusqu'au niveau le plus formel, je suis là !! Envoyez-moi un message décrivant votre but et vos besoins et je taillerai des leçons correspondant à ceux-ci. J'espère vous voir très bientôt à mes cours particuliers d'indonésien ! Merci beaucoup, Petra

Marshall
Acting, Performance and Communication Skills, LAMDA exams. IB DP Theatre - Geneva, Lausanne, Zurich
We offer quality tuition for adults, students and young children in Public Speaking, Acting, Musical Theatre, LAMDA examination courses, IB DP Theatre and bespoke coaching in performance, EFL, singing, auditions, speech, phonetics & communication skills. For younger students LAMDA is the recommended and most highly respected provider of graded examinations in communication skills and in the performing arts. Marshall is a Drama and Theatre specialist and Drama honours graduate of Bristol University. He has over 30 years experience as a school teacher, University lecturer and as a Directing, Acting and coach. He worked as Head of Drama for 15 years at the International School of Geneva (LGB). Marshall holds a formal teaching qualification in English and Drama and is also the official representative for LAMDA examinations in Switzerland. Through the ACT2.CH network of specialist performance and communication teachers, which Marshall established, we are able to offer coaching in the Geneva, Lausanne and Zürich areas. ACT2 is enormously proud of its Superb Track Record with 100% exam success LAMDA STUDENTS exam results May 2022 81% Pass with DISTINCTION 19% Pass with MERIT 0% Pass 0% Fail IB DP THEATRE STUDENTS with 100% @ Grade 7

Vincent
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Pamela
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Li
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Isabelle
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Khalid
Spanish language courses in Geneva Switzerland online via distance learning
Hello, my name is Khalid, I am Moroccan, I offer Spanish lessons for all levels online to improve your speaking skills and consolidate your grammatical base. You are welcome at any time

Sandrine
Photography and visual communication for advanced beginners
Photography is a very powerful vehicle, visually and emotionally. In order not to disturb what is important in the image, it is necessary to choose the framing and the colors wisely. Even if it means retouching, reframing afterwards, there is first of all what we want to say and the reflection on the moment, quick and efficient to know. You should not stimulate the eye by too much information, and master the technique. In this, knowing the basics and rudiments for a very effective shot is important.

Lenas
I teach Russian, English, Romanian. Learn Russian culture and traditions.
Dear friends, I am a student, and I live in Switzerland for 2 years. My mother tongues are Russian and Romanian. I also speak English and I learn Spanish, French, German, Serbian and Italian. I offer Russian, Romanian and English classes of all levels. My goal is to do interesting courses and motivate language learning. I will give the information very important and useful. Good day my friends!