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2 advertising teachers in Switzerland

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2 advertising teachers in Switzerland

Qami - LausanneRecently active113Fr
113Fr✅ COPYWRITER, ADVERTISING WRITER, DESIGNER-EDITOR: ENHANCE YOUR CONTENT TO OFFER IT BETTER
Trusted teacher: Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.
Marketing · Business writing · Advertising
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Hilaire - Lausanne114Fr
114FrCommercial Marketing Course for Professionals and Students
Trusted teacher: Modules: Marketing Mix - 4P Marketing Tactics The Brand - Level 1 The Brand - Level 2 The Brand - Level 3 Objectives by modules: Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts: - Being competitive in a constantly evolving market - Improve knowledge of market planning processes - Have a set of tools that will help you design, implement and monitor your marketing plan Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan. The Brand - Level 1: Increase the knowledge behind the brand. - Brief overview of Branding and Marketing - Creative process: making a Brand (why, how and what) - The brand's identity: the consolidation of the brand The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts: - The Brand for the target customer in the different markets - Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns - The Brand and Brand Development Model Process - Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value. - How to refresh a Brand successfully and avoid the 7 deadly sins of Branding - Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience
Marketing · Communication skills · Advertising
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