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    Marie-Ange
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    from46.00EUR/ h

    Create and implement an effective influencer marketing strategy

    Translated by Google. Click to view original.
    Influencers are everywhere on social networks. For a business, they can be a very effective communication tool. But how do you navigate among the flood of influencers available to the internet? How to collaborate with an influencer? In this course, learn how to define and implement an influencer marketing strategy and how to choose your influencer.

    Extra information

    Translated by Google. Click to view original.
    All you need is a computer or tablet and an internet connection.

    Location

    Online via webcam

    General info

    Age:
    Adults (18-64 years old)
    Student level:
    Beginner
    Intermediate
    Advanced
    Duration:
    60 minutes
    120 minutes
    The class is taught in:French, English, German

    About Me

    Translated by Google. Click to view original.
    Hello,

    My name is Marie-Ange, I am 28 years old. After a Literary Baccalaureate, I did a Bachelor then a Master in Communication, and I have been in this field for 9 years.
    After my studies, I went to live in the Paris region for a year, where I co-founded a Web agency with a developer friend. This is where I got involved in web marketing. I mainly did SEO (SEO and SEA) and community management. I also created the entire visual identity of the agency.
    I subsequently returned to live in my hometown, where I separated my activity from that of my ex-partner. Now freelance, I first did corporate communication (communication strategies, creation of visual identities, community management) before focusing on digital communication: SEO / SEA, community management and web writing.
    After a year, believing that I had acquired enough skills and experience, I started training in digital communication for adults, in training centers and higher schools. Subsequently, I started giving online French lessons to people from all over the world.
    Today, I have a double activity, consulting in communication, and training in digital communication and in French as a foreign language.
    I speak english and german. I learned these languages at school, which I later reworked and which I now use daily, both in my personal and professional life, mainly due to the proximity to the German border in my hometown. .

    Education

    Translated by Google. Click to view original.
    Master 2 Communication 365 ° - ECS European Communication School
    Bachelor in Communication - ECS European Communication School
    Literary Baccalaureate - Lycée Jean Monnet

    Experience / Qualifications

    Translated by Google. Click to view original.
    - From April to December 2020: French as a Foreign Language Trainer (Independent)
    - Since July 2018: Consultant and trainer in communication (Independent)
    - From June 2017 to July 2018: Co-founder and consultant in digital communication
    - From October 2016 to March 2017: Digital communication manager (at Novatech)
    - From September 2014 to June 2016: Communication officer (at SNCF Mobilités)
    - From April to August 2014: Communication officer (at Pôle emploi)
    - From May to June 2013: Communication officer (at Orange Futures)
    - From April to June 2012: Communication officer (at the University of Strasbourg)
    Today, social networks are essential to any communication strategy, whatever the size of the company. In this course, you will learn how to establish a social media strategy and how to effectively use the most popular social networks to optimize your communication.
    Google is the most used search engine in France. Google Ads allows you to create SEA (Search Engine Advertising) campaigns, in other words paid referencing. In this course, learn how to create SEA campaigns with Google Ads that are relevant to your business. Appear in the top Google search results when people search for your business's products or services, and get new leads.
    SEO (or Search Engine Optimization) is natural referencing, in other words the location of a website on a page of a search engine, following a search carried out by an Internet user. Naturally, websites appearing in the first search results will be viewed a lot more than others. But how do you appear in the first search results? Learn in this course the techniques of writing your website and blog article to improve your SEO.
    In this course, you will learn French language at your level. Take a couple of courses and achieve the level you want. I teach in French, but I can speak English and German as well. In this course, you will learn French at your level. Take a few lessons and reach the level you want. I teach in French, but I can also speak English and German.
    Many recruiters look for their future talents on LinkedIn, which is why this social network has become a very effective tool for finding a job. But how to use it well? How to find the desired position? Learn in this course how to create a professional and attractive LinkedIn profile, how to canvass your future employer and considerably increase your chances of finding the job of your dreams!

    Ask a question

    Send a message explaining your needs and Marie-Ange will reply soon:
    The more detail, the better.
    Ex. "Hi, when are you available to meet for a lesson?"

    Availability of a typical week

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    from 46€Online via webcam

    Good-fit Instructor Guarantee


    If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

    Online reputation

    • Instructor since August 2020
    • Google connected

    Availability of a typical week

    (GMT -04:00) New York
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    from 46€Online via webcam

    Good-fit Instructor Guarantee


    If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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    ✅ SEMIOLOGY, 'BEHAVIORALISM' ('BEHAVIORAL' ANALYSIS, 'PROFILING') IN THE SERVICE OF EFFECTIVE COMMUNICATION AND SPEAKING 🚀
    ➤ A follower of the "message beneath the message", as Roland Barthes would say, the semiologist is above all a detective of language and helps you in this sense: he sees meaning, deciphers and carefully analyzes the signs that surround him to interpret their meaning, reports on the effects of meaning, the connotations and the implicit present in the communication. He starts from the surface signs visible to all to bring out the latent meanings. His interest is most often focused on the phenomena "on the margin", at first glance not very significant, which are located behind the scenes, rather than on stage. In short, all these elements not necessarily visible at first glance. What applies to semiological analysis? Everything: Images, logos, websites, gestures, behaviors, words, speeches, symbols, spaces, in short everything that allows humanity to communicate. On the other hand, the semiological method cannot be invented since it is very specific. Like an iceberg, it is a question of going from superficial and visible signs to latent signs and meanings. ➤ A fascinating discipline, semiology and the analysis of gestures, behaviors and verbal & non-verbal language allows us to decipher the signs of our personal and professional daily lives. In a political speech, on an advertisement, or through our gestures in the professional and personal context, our words and behaviors, the narration of signs mark a certain relationship to the world. ➤ By learning to dissect the meaning of words and gestures, semiology allows us to take a particular look at the coherence of communication and its relevance (versus the opposite), to understand the details of our own speech, and then to make good use of it. ➤ Thus, from the semiological methodology (rigorous, specific, objectifying), verbal, graphic, symbolic and behavioral identities can emerge. ➤ Finally, semiology is neither a matter of philosophy (it only operates from one or more corpora, concrete materials to be analyzed) nor of psychology (it is less interested in intentions than in the signs produced). It is an analysis, a look at one's own communication and that of others which allows one to react better intuitively. ➤ This is why these sessions are intended to be above all practical: filmed exercises, analysis of images to be dissected and then implementation of techniques / tools / methodology which will help you in your daily life, to improve your verbal and non-verbal language but also to decipher and understand that of others. ➤ Among the content browsed: 1) identify and act on behaviors: -transmission of acquired knowledge on non-verbal communication in order to quickly detect intentions -immersive team-building mode to bring out helpful behaviors (despite the saboteurs) 2) Profiling - Diagnose and guide based on a written or visual corpus: -build the storytelling -bring out a type of profile -understand insights 3) Brand Strategy - Create a new brand, company or personal positioning 4) Concrete techniques & a targeted methodology for: ✓Acquire practical tools to improve your rhetoric/repartee ✓Decode and use the practical communication tools of great leaders ✓Fundamentals (practices) of eloquence but also of oratorical art (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma, etc.) to ensure consistency between content and the form ✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing. ✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths. ✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations. ✓Management of Q&A sessions & external reactions during an intervention or an oral exchange. ✓Practical tools to put your interlocutor at ease and appear friendly/interested. ✓To succeed in a negotiation/mediation. ✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'. ✓To turn sentences into positive AND constructive. ✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication). ✓To put NLP (neuro-linguistic programming) at the service of communication. ✓To adopt effective, simple, fair and engaging language. ✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging. ✓To manage your personal & professional relationships with, for example, the preparation of your ratings. ✓Make your hypersensitivity a strength to tame your abilities. ✓Listening proactively and expressing / conveying ideas / message clearly. ✓Avoid letting your emotions show and propose a constructive solution to problems, while drawing on your own relational skills. ✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively. ✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability ✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech. ✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression. ✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image. ✓Practical techniques to foster the engagement of the other party. ✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects. ✓ Optimizing internal and external relationships are professional fundamentals so that the structure of sessions, business dialogue and mastery of change communication are valuable. ✓ Decode advertisements, logos and slogans, Understand the impact of images and symbols on our emotions, Analyze cultural trends across the media, Create your own visual messages with formidable efficiency ✓ Analysis of non-verbal communication: - paralinguistic level: voice analysis, intonations, speech rate (...) - proxemic level: analysis of the distance between bodies/individuals - kinesic level: analysis of postures, gestures and facial expressions - infralinguistic level: analysis of physiological changes (dilation of pupils, blushing, sweating, etc.) - symbolic level: analysis of what adorns the body such as clothing, badges, tattoos (...) ➤ The semiologist or semiotician is led to specialize in certain universes, whether it is luxury, mass consumption or behavioral and body dynamics. His analyst side (linguist, semantician, semiologist, semiotician) and lecturer on the themes of negotiation and non-verbal communication will support your approach. ➤ So, discover the hidden secrets of signs if you are curious to understand the mechanisms behind advertisements, works of art, films or even social networks, if you want to learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis. As part of a fun and interactive learning experience, with concrete exercises for a captivating immersion. ➤ In short, in a context guided by the tools of semiology, the ability to speak in public is today an essential transversal skill to assert oneself, inform, negotiate and convince. However, to master the keys to successful public communication, it is necessary to strengthen the impact of one's own speeches: by structuring one's interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...). ➤ Whether your goal is personal or professional, speaking is a predominantly physical activity, relying on a body, a voice, a breath, a rhythm (diction), an emotion and above all techniques, tools, a method, a know-how, reflecting the involvement of the speaker in his speech, all guided by the principles of semiology and behavioral analysis. ➤ So, how do you listen and be listened to, convince and be impactful, challenge and make an impression, enhance your content, address your audience appropriately and optimize the quality and clarity of the exchange/message? It is precisely about going through, implementing and deploying practical and effective techniques of oral presentation, simple intervention or 'one to one` exchange, aimed at challenging your audience or interlocutor, taking care of the content as well as the form, all in a professional or personal setting. For this, there are verbal and non-verbal communication techniques, based on semiology. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, assurance, ease by overcoming embarrassment and controlling emotion in public. But also to work on leadership & charisma, in a context where empathy and emotional intelligence are at the service of communication, all based on the founding principles of semiology. ➤ To master the keys to successful public communication, it is necessary to master certain practical aspects of semiology, to strengthen the impact of your speeches: by structuring your interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...). ➤ In short, each session combines techniques & practical exercises adapted to your daily situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can apply them immediately, and from the 1st session. 🚀 Discover the Hidden Secrets of Signs. Dive into the fascinating world of semiology with our practical training! Are you curious to understand the mechanisms behind written or oral communication? Learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis, with fun and interactive learning: Beyond theory, you will participate in concrete exercises, case studies to master the art of communication. Join us for a captivating immersion in one of the most exciting fields of human sciences! THE TRAINER ➤ With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher trainer has specialized and has worked for more than 15 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Basel-Neuchâtel-Berne-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.