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Reputation, crisis management, PR and communications
I teach how to build, develop and defend reputation - both corporate and personal one. I give practical tools to prevent and deal with crises of different natures - from black swans, natural disasters and production accidents to corporate misconduct, negligence, hostile takeovers, and dark PR campaigns.
This includes strategic analysis and planning, stakeholder mapping, brand and product management, internal and employee communications, international media relations and event management, lobbying and litigation, ORM and SMM.
We will also discuss how to build effective social networks, deal with prolonged crises and issues, and how to prepare and master a complete reputation rebuild.
With this course, I aim to fully leverage my knowledge and expertise to help you with your professional development and career growth.
This includes strategic analysis and planning, stakeholder mapping, brand and product management, internal and employee communications, international media relations and event management, lobbying and litigation, ORM and SMM.
We will also discuss how to build effective social networks, deal with prolonged crises and issues, and how to prepare and master a complete reputation rebuild.
Extra information
We will adapt the course to your needs - if you are a beginner we will start from real basics via a very intensive and practice-driven course, and if you already possess strong skills in reputation and crisis management we will focus on most up-to-date concepts and case studies across various business sectors and/or spheres of your life.With this course, I aim to fully leverage my knowledge and expertise to help you with your professional development and career growth.
Location
Online via webcam
At student's location: Around Luxembourg, Luxembourg
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General info
Age: | Teenagers (13-17 years old) Adults (18-64 years old) Seniors (65+ years old) |
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Student level: | Beginner Intermediate Advanced |
Duration: | 60 minutes |
The class is taught in: | English, Russian |
About Me
EXECUTIVE-LEVEL BUSINESS PRACTITIONER with more than 15 years international experienceEXPERTISE: reputation management, anti-crisis communications, strategic analysis and planning, event and brand management, social media engagement.
TYPE OF EMPLOYMENT: both in-house and consultant (helping to develop startups in the spheres of AI, blockchain, and ESG)
LEVEL WITHIN ORGANISATION: CEO-1
EDUCATION: Chartered Institute of Public Relations (London, UK), IMD (Lausanne, Switzerland).
LANGUAGES: English, Russian
Credo: always keep it simple and effective!
Education
IMD (Switzerland) - Crisis management, 2022CIPR (UK) - Public relations and communications, 2014
Moscow State University (Russia) - PhD, Political geography, 2005
Experience / Qualifications
PRACTICE: More than 200 cases and success stories to be shared during the proposed course. Master in strategic repositioning of the business and reputation rebuildReviews (1)
I had a great session with Andrey. He's objective and tailors the content to match your needs. I'm looking forward to the next classes.
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Send a message explaining your needs and Andrey will reply soon:
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from 66€Online via webcam
from 90€At student's home
100% Satisfaction Guarantee
Good-fit Instructor Guarantee
If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.
Online reputation
- Instructor since October 2017
- Phone number verified
- Facebook connected392 friends
- Linkedin connected489 connections
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from 66€Online via webcam
from 90€At student's home
Good-fit Instructor Guarantee
If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.
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✅ SEMIOLOGY, 'BEHAVIORALISM' ('BEHAVIORAL' ANALYSIS, 'PROFILING') IN THE SERVICE OF EFFECTIVE COMMUNICATION AND SPEAKING 🚀➤ A follower of the "message beneath the message", as Roland Barthes would say, the semiologist is above all a detective of language and helps you in this sense: he sees meaning, deciphers and carefully analyzes the signs that surround him to interpret their meaning, reports on the effects of meaning, the connotations and the implicit present in the communication. He starts from the surface signs visible to all to bring out the latent meanings. His interest is most often focused on the phenomena "on the margin", at first glance not very significant, which are located behind the scenes, rather than on stage. In short, all these elements not necessarily visible at first glance.
What applies to semiological analysis? Everything: Images, logos, websites, gestures, behaviors, words, speeches, symbols, spaces, in short everything that allows humanity to communicate. On the other hand, the semiological method cannot be invented since it is very specific. Like an iceberg, it is a question of going from superficial and visible signs to latent signs and meanings.
➤ A fascinating discipline, semiology and the analysis of gestures, behaviors and verbal & non-verbal language allows us to decipher the signs of our personal and professional daily lives. In a political speech, on an advertisement, or through our gestures in the professional and personal context, our words and behaviors, the narration of signs mark a certain relationship to the world.
➤ By learning to dissect the meaning of words and gestures, semiology allows us to take a particular look at the coherence of communication and its relevance (versus the opposite), to understand the details of our own speech, and then to make good use of it.
➤ Thus, from the semiological methodology (rigorous, specific, objectifying), verbal, graphic, symbolic and behavioral identities can emerge.
➤ Finally, semiology is neither a matter of philosophy (it only operates from one or more corpora, concrete materials to be analyzed) nor of psychology (it is less interested in intentions than in the signs produced). It is an analysis, a look at one's own communication and that of others which allows one to react better intuitively.
➤ This is why these sessions are intended to be above all practical: filmed exercises, analysis of images to be dissected and then implementation of techniques / tools / methodology which will help you in your daily life, to improve your verbal and non-verbal language but also to decipher and understand that of others.
➤ Among the content browsed:
1) identify and act on behaviors:
-transmission of acquired knowledge on non-verbal communication in order to quickly detect intentions
-immersive team-building mode to bring out helpful behaviors (despite the saboteurs)
2) Profiling - Diagnose and guide based on a written or visual corpus:
-build the storytelling
-bring out a type of profile
-understand insights
3) Brand Strategy - Create a new brand, company or personal positioning
4) Concrete techniques & a targeted methodology for:
✓Acquire practical tools to improve your rhetoric/repartee
✓Decode and use the practical communication tools of great leaders
✓Fundamentals (practices) of eloquence but also of oratorical art (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma, etc.) to ensure consistency between content and the form
✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing.
✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths.
✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations.
✓Management of Q&A sessions & external reactions during an intervention or an oral exchange.
✓Practical tools to put your interlocutor at ease and appear friendly/interested.
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✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'.
✓To turn sentences into positive AND constructive.
✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication).
✓To put NLP (neuro-linguistic programming) at the service of communication.
✓To adopt effective, simple, fair and engaging language.
✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging.
✓To manage your personal & professional relationships with, for example, the preparation of your ratings.
✓Make your hypersensitivity a strength to tame your abilities.
✓Listening proactively and expressing / conveying ideas / message clearly.
✓Avoid letting your emotions show and propose a constructive solution to problems, while drawing on your own relational skills.
✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively.
✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability
✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech.
✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression.
✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image.
✓Practical techniques to foster the engagement of the other party.
✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects.
✓ Optimizing internal and external relationships are professional fundamentals so that the structure of sessions, business dialogue and mastery of change communication are valuable.
✓ Decode advertisements, logos and slogans, Understand the impact of images and symbols on our emotions, Analyze cultural trends across the media, Create your own visual messages with formidable efficiency
✓ Analysis of non-verbal communication:
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- proxemic level: analysis of the distance between bodies/individuals
- kinesic level: analysis of postures, gestures and facial expressions
- infralinguistic level: analysis of physiological changes (dilation of pupils, blushing, sweating, etc.)
- symbolic level: analysis of what adorns the body such as clothing, badges, tattoos (...)
➤ The semiologist or semiotician is led to specialize in certain universes, whether it is luxury, mass consumption or behavioral and body dynamics. His analyst side (linguist, semantician, semiologist, semiotician) and lecturer on the themes of negotiation and non-verbal communication will support your approach.
➤ So, discover the hidden secrets of signs if you are curious to understand the mechanisms behind advertisements, works of art, films or even social networks, if you want to learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis. As part of a fun and interactive learning experience, with concrete exercises for a captivating immersion.
➤ In short, in a context guided by the tools of semiology, the ability to speak in public is today an essential transversal skill to assert oneself, inform, negotiate and convince. However, to master the keys to successful public communication, it is necessary to strengthen the impact of one's own speeches: by structuring one's interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...).
➤ Whether your goal is personal or professional, speaking is a predominantly physical activity, relying on a body, a voice, a breath, a rhythm (diction), an emotion and above all techniques, tools, a method, a know-how, reflecting the involvement of the speaker in his speech, all guided by the principles of semiology and behavioral analysis.
➤ So, how do you listen and be listened to, convince and be impactful, challenge and make an impression, enhance your content, address your audience appropriately and optimize the quality and clarity of the exchange/message? It is precisely about going through, implementing and deploying practical and effective techniques of oral presentation, simple intervention or 'one to one` exchange, aimed at challenging your audience or interlocutor, taking care of the content as well as the form, all in a professional or personal setting. For this, there are verbal and non-verbal communication techniques, based on semiology.
➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, assurance, ease by overcoming embarrassment and controlling emotion in public. But also to work on leadership & charisma, in a context where empathy and emotional intelligence are at the service of communication, all based on the founding principles of semiology.
➤ To master the keys to successful public communication, it is necessary to master certain practical aspects of semiology, to strengthen the impact of your speeches: by structuring your interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...).
➤ In short, each session combines techniques & practical exercises adapted to your daily situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can apply them immediately, and from the 1st session.
🚀 Discover the Hidden Secrets of Signs. Dive into the fascinating world of semiology with our practical training! Are you curious to understand the mechanisms behind written or oral communication? Learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis, with fun and interactive learning: Beyond theory, you will participate in concrete exercises, case studies to master the art of communication. Join us for a captivating immersion in one of the most exciting fields of human sciences!
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➤ So, how to listen and be listened to, convince and be impactful, challenge and mark the spirits, enhance its content, address its audience effectively and optimize the quality & clarity of the exchange / message? It is precisely a question of going through, applying and deploying practical and effective techniques of verbal and non-verbal communication.
➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, self-confidence, but also to work on one's leadership & charisma.
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➤ This training allows you to learn about the concepts of emotional intelligence & empathy with the aim of better recognizing and understanding your own emotions and those of others. Being aware of emotions allows better management of behavior in human relationships, both in the professional, private and entrepreneurial context. For example, as a management key, it allows you to:
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• Be able to put in place strategies to regulate one's own emotions and those of one's collaborators.
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• Being able to understand, recognize and name their own emotions as well as those of their collaborators.
• Discover the emotional process
• Manage the team (the impact of emotions on communication and decision-making), the emotional quotient and
leadership styles.
• Motivate and mobilize its employees over the long term, and in particular in the context of interviews "to
strong emotional potential "(reframing, motivation, problem solving, tense sessions, conflicts etc.)
Emotional intelligence is a process of personal development over time. This training allows you to initiate the process, with concrete tools that can be applied on a daily basis. This training combines group activities, individual reflections, videos and scenarios.
From theory to practice with simulations. It is a question of putting in place rational and professional tools to achieve the objectives set together and overcome the blockages initially defined.
➤ Controlled, the techniques allow:
• to rely on emotional intelligence and capitalize on the empathy communicated to better ensure that his message is better received his message or being.
• improve credibility, self-confidence and ease (verbal-bodily) with public speaking and a more fluid sense of repartee
• defuse conflicts and enter their comfort/safety zone. In particular simple and logical techniques, which make it possible to resolve and manage violent situations in a harmonious, effective and lasting way, for example through CNV (Non-Violent Communication).
• to better manage negotiation situations (contrary to the clichés conveyed, negotiation is not only financial, but it can involve small daily events).
• Match the substance and form of your message while improving the use of your emotional intelligence.
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• Better control of emotions and therefore of your way of communicating.
• Better understanding of the feelings of others and the ability to manage them successfully.
• Better relationships in personal and professional life thanks to superior emotional intelligence.
• Less stress thanks to a better understanding of one's emotions and those of others.
• Greater determination and results-oriented mindset.
• Ways to develop and apply emotional intelligence in the workplace.
Statistically, the progress following these private sessions is quickly perceptible, from 1 to 2 sessions. (2023 study).
➤ THE CONSULTANT TRAINER:
With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our consultant teacher trainer has specialized and has worked for more than 17 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords.
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