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Trusted teacher: Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.
Marketing · Business writing · Advertising
Trusted teacher: This entrepreneurship class offers students a unique opportunity to delve into the exciting world of business innovation, risk-taking, and venturing into new ventures. This dynamic field equips students with the knowledge, skills, and mindset necessary to identify, evaluate, and pursue entrepreneurial opportunities. In an entrepreneurship class, students can expect to gain a wide range of valuable insights and practical knowledge that can be applied to various aspects of their personal and professional lives. This introduction will outline some of the key areas that students can expect to learn in an entrepreneurship class. 1. Entrepreneurial Mindset and Creativity: One of the fundamental aspects of an entrepreneurship class is developing an entrepreneurial mindset. Students will explore the characteristics, attitudes, and behaviors of successful entrepreneurs, such as creativity, adaptability, resilience, and a willingness to take calculated risks. Through interactive exercises and case studies, students will learn how to think innovatively, identify opportunities, and approach challenges from an entrepreneurial perspective. 2. Opportunity Recognition and Evaluation: Identifying and evaluating business opportunities is a crucial skill in entrepreneurship. Students will learn how to assess market demand, analyze industry trends, and conduct feasibility studies to evaluate the viability of potential ventures. They will develop the ability to recognize untapped market niches, identify customer needs, and generate innovative ideas that can be transformed into viable business opportunities. 3. Business Planning and Strategy: A strong foundation in business planning and strategy is essential for aspiring entrepreneurs. Students will learn how to develop comprehensive business plans, including elements such as market analysis, competitive positioning, financial projections, and risk assessment. They will gain insights into different business models and strategies, including growth strategies, marketing strategies, and operational plans. The class will emphasize the importance of strategic thinking, resource allocation, and long-term planning for entrepreneurial success. 4. Financial Management and Funding: Understanding financial concepts and effectively managing finances is crucial for any entrepreneurial venture. Students will learn how to develop financial statements, manage budgets, and analyze financial indicators. They will also explore different sources of funding, such as bootstrapping, angel investors, venture capital, and crowdfunding. Additionally, students will gain insights into financial risk management, valuation methods, and the importance of financial sustainability in entrepreneurial ventures. 5. Marketing and Sales: Marketing plays a critical role in the success of any business. In an entrepreneurship class, students will learn about marketing strategies, market segmentation, branding, customer acquisition, and customer relationship management. They will understand the importance of effective communication, building a strong brand identity, and developing marketing campaigns that resonate with target audiences. Students will also explore various sales techniques and negotiation skills that are essential for driving business growth. 6. Entrepreneurial Leadership and Team Building: Entrepreneurship is not a solitary endeavor; it often involves collaboration and teamwork. Students will learn about effective leadership styles, team dynamics, and the importance of building and managing a high-performing team. They will gain insights into motivational techniques, conflict resolution strategies, and fostering a culture of innovation and entrepreneurship within an organization. 7. Legal and Ethical Considerations: Entrepreneurship involves navigating legal and ethical complexities. Students will explore topics such as intellectual property protection, contracts, regulations, and ethical decision-making. They will gain an understanding of the legal framework within which entrepreneurs operate and the importance of conducting business in an ethical and socially responsible manner. 8. Entrepreneurial Networking and Support Systems: Building a strong network and accessing support systems is vital for entrepreneurs. Students will learn how to develop and leverage professional networks, engage with mentors, and tap into entrepreneurial support organizations and resources. They will gain insights into the power of networking, collaboration, and accessing the expertise and guidance of experienced entrepreneurs. In conclusion, an entrepreneurship class offers students a diverse and enriching learning experience. By exploring topics such as entrepreneurial mindset, opportunity recognition, business planning, financial management
Start-up business · Business skills · Marketing
Trusted teacher: Brand design is what makes your brand unforgettable, therefore it is one of the most important investments you can make in your business or for yourself. When the most used sources of information for the company are websites, social networks, search engines, brochures and catalogs, the brand of the company must be above others for succeed. While good content is important, it's the visual aspect of your brand that gets the public's attention first. Thus, a good visual brand design offers you these competitive advantages. In a constantly paced world with many competing brands and other distractions, your brand identity will often make the difference between the success and failure of your projects. Learning how to design the brand you dreamed of or learning how to create brands for other companies gives you these skills in high demand. In this course, I will teach you how to design brands from concept to finish. The course will be a project-based course and will use the learning-by-doing approach where you will be guided in detail through the branding process from logo design to business cards, branded t-shirts , brochures, leaflets, letterheads, envelopes, website banners, etc. I will teach you how to design a strong visual brand that creates a sense of unity and cohesion, by maintaining a consistent and clear brand across all marketing channels, because only then can customers instantly recognize your Mark. Branding shows that you are proud of your business. Customers will recognize the investment you make in the success of your own business and know that you will deliver with the same passion when it comes to meeting their needs. Attention to detail in brand design, even something as simple as a business card, can reassure your customers that you value every aspect of your business. A professional branding immediately gives people the impression that you are an established, confident and trustworthy business. No matter the size of the business, putting order in the brand design will bring you more customers, make your product more easily recognizable and encourage people to come back for more. Then sign up for this course if you want to become a beginner to a professional brand designer.
Marketing · Sales · Graphic design
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AP and IB Economics Tutor, Microeconomics and Macroeconomics (Şişli)
Fatih
I recently had my first economic class, and I couldn't be more satisfied. Faith is an exceptional tutor who combines profound knowledge with a clear and engaging teaching style. His teaching approach is not only informative but also tailored to the individual needs of the student. He encouraged questions and fostered a supportive learning environment. The class was well-structured, and Faith's passion for the subject was evident throughout. I appreciated the personalized attention I received, which significantly enhanced my understanding of economic principles. Overall, I highly recommend Faith for anyone seeking a top-notch economics tutor. I look forward to continuing my classes with him and I am confident in the value he brings to the learning experience.
Review by TAMAR
Research Methods Statistics and Analytics-Thesis Assistance (BS MS and Phd level)- Qualitative and Quantitative research methods-SPSS STATA
Jad
Jad provided exceptional help and gave great recommendations on how the overall paper could be improved. The sessions were not only value adding to construct the paper optimally but also to gain insight as to how researchers work in real life. I really enjoyed the sessions as Jad was a very knowledgable and patient tutor who was always giving his best to help out (also given the time constraints and tight schedule that I was facing). Thank you again so much for everything!!
Review by INGA
Financial Trading and Investing in the stock market (Amsterdam)
Simone
Simone is fantastic, he has great knowledge, customises his delivery to suit your requirements, is extremely flexible and accommodating, and goes above and beyond in ensuring he is always providing and exceptional service. I highly recommend him to anyone interested in expanding their knowledge in these topics.
Review by FARLAN