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Advertising lessons in Hoorn

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Trusted teacher: Modules: Marketing Mix - 4P Marketing Tactics The Brand - Level 1 The Brand - Level 2 The Brand - Level 3 Objectives by modules: Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts: - Being competitive in a constantly evolving market - Improve knowledge of market planning processes - Have a set of tools that will help you design, implement and monitor your marketing plan Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan. The Brand - Level 1: Increase the knowledge behind the brand. - Brief overview of Branding and Marketing - Creative process: making a Brand (why, how and what) - The brand's identity: the consolidation of the brand The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts: - The Brand for the target customer in the different markets - Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns - The Brand and Brand Development Model Process - Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value. - How to refresh a Brand successfully and avoid the 7 deadly sins of Branding - Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience
Marketing · Communication skills · Advertising
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