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from23.82USD/ h

Modern Marketing Mastery: Web2, Web3, 360 Strategies, Blockchain & Branding

Unlock the future of marketing with this comprehensive course on Web2 and Web3 strategies, designed for professionals and enthusiasts eager to stay ahead in a fast-evolving digital landscape. This class covers the fundamentals and advanced tactics of 360 marketing—from creating seamless, multi-channel campaigns to leveraging the latest in blockchain technology for brand authenticity and transparency.

Students will learn:

Marketing strategies
Digital marketing
Core principles of Web2 and Web3 marketing, including differences and overlaps
How to develop cohesive 360 marketing campaigns across online and offline channels
The basics of blockchain technology and its applications in marketing and branding
Techniques for building strong, memorable brand identities that resonate in both digital and decentralized spaces
Whether you're a marketer, entrepreneur, or simply curious about new marketing frontiers, this class will equip you with the skills to thrive in both Web2 and Web3 worlds.

Extra information

Bring a notebook
phone and YOUR MIND

Location

At teacher's location: Hanoi, Vietnam

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Use ⊞+wheel to zoom!
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General info

Age:
Preschool children (4-6 years old)
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Advanced
Duration:
30 minutes
45 minutes
60 minutes
The class is taught in:English, Arabic, French

About Me

Web2 Marketing
360 Marketing Strategies: Experience with multichannel marketing campaigns, including social media, email, and content marketing to create cohesive brand experiences.
Digital Advertising: Familiar with platforms like Google Ads, Facebook Ads, and other paid media channels.
SEO and Content Strategy: Knowledge in optimizing content for search engines and crafting content that engages and converts.
Brand Development: Skilled in creating brand identities and managing brand reputation across traditional digital channels.
Analytics and KPIs: Proficient in using tools like Google Analytics to track campaign performance, optimize conversions, and make data-driven decisions.
Web3 Marketing
Blockchain Fundamentals: Understanding of blockchain technology, smart contracts, and decentralized platforms.
ICO Marketing: Experience with marketing strategies for Token and digital assets, including community engagement on platforms like Discord and Twitter.
Decentralized Brand Engagement: Knowledge in building brands that resonate within decentralized communities and understanding token-based loyalty programs.
Community Building and Management: Experience in fostering online communities, especially within Web3 ecosystems, and leveraging community engagement to support brand growth.
Privacy and Data Security: Awareness of data privacy standards and how Web3 is reshaping user data ownership.

Education

I hold a Master’s degree in World Economics from Northeast Normal University (NENU) in China, which provided a deep understanding of global economic systems and international markets. I also have a degree in Mechanical Engineering from ENSEM in Casablanca, equipping me with analytical and technical problem-solving skills. Additionally, I completed an online MBA from the University of Illinois Urbana-Champaign, focusing on advanced business strategy, leadership, and management, tailored for today's dynamic digital landscape.

Experience / Qualifications

Am the Founder of WestRock Media, a marketing agency that specializes in digital and offline marketing, branding, and franchise documentation for businesses. Additionally, I have served as the Chief Marketing Officer (CMO) for blockchain projects, where I leveraged Web3 strategies to build decentralized brand communities and drive growth within emerging tech spaces. My role as a Branding and Franchising Director has further strengthened my expertise in developing cohesive brand identities and scalable franchise models, making brands accessible across diverse markets.

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Ex. "Hi, when are you available to meet for a lesson?"

Availability of a typical week

(GMT -05:00) New York
MonTueWedThuFriSatSun
0  Monday at 0:00  Tuesday at 0:00  Wednesday at 0:00  Thursday at 0:00  Friday at 0:00  Saturday at 0:00  Sunday at 0:00
1  Monday at 1:00  Tuesday at 1:00  Wednesday at 1:00  Thursday at 1:00  Friday at 1:00  Saturday at 1:00  Sunday at 1:00
2  Monday at 2:00  Tuesday at 2:00  Wednesday at 2:00  Thursday at 2:00  Friday at 2:00  Saturday at 2:00  Sunday at 2:00
3  Monday at 3:00  Tuesday at 3:00  Wednesday at 3:00  Thursday at 3:00  Friday at 3:00  Saturday at 3:00  Sunday at 3:00
4  Monday at 4:00  Tuesday at 4:00  Wednesday at 4:00  Thursday at 4:00  Friday at 4:00  Saturday at 4:00  Sunday at 4:00
5  Monday at 5:00  Tuesday at 5:00  Wednesday at 5:00  Thursday at 5:00  Friday at 5:00  Saturday at 5:00  Sunday at 5:00
6  Monday at 6:00  Tuesday at 6:00  Wednesday at 6:00  Thursday at 6:00  Friday at 6:00  Saturday at 6:00  Sunday at 6:00
7  Monday at 7:00  Tuesday at 7:00  Wednesday at 7:00  Thursday at 7:00  Friday at 7:00  Saturday at 7:00  Sunday at 7:00
8  Monday at 8:00  Tuesday at 8:00  Wednesday at 8:00  Thursday at 8:00  Friday at 8:00  Saturday at 8:00  Sunday at 8:00
9  Monday at 9:00  Tuesday at 9:00  Wednesday at 9:00  Thursday at 9:00  Friday at 9:00  Saturday at 9:00  Sunday at 9:00
10  Monday at 10:00  Tuesday at 10:00  Wednesday at 10:00  Thursday at 10:00  Friday at 10:00  Saturday at 10:00  Sunday at 10:00
11  Monday at 11:00  Tuesday at 11:00  Wednesday at 11:00  Thursday at 11:00  Friday at 11:00  Saturday at 11:00  Sunday at 11:00
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19  Monday at 19:00  Tuesday at 19:00  Wednesday at 19:00  Thursday at 19:00  Friday at 19:00  Saturday at 19:00  Sunday at 19:00
20  Monday at 20:00  Tuesday at 20:00  Wednesday at 20:00  Thursday at 20:00  Friday at 20:00  Saturday at 20:00  Sunday at 20:00
21  Monday at 21:00  Tuesday at 21:00  Wednesday at 21:00  Thursday at 21:00  Friday at 21:00  Saturday at 21:00  Sunday at 21:00
22  Monday at 22:00  Tuesday at 22:00  Wednesday at 22:00  Thursday at 22:00  Friday at 22:00  Saturday at 22:00  Sunday at 22:00
23  Monday at 23:00  Tuesday at 23:00  Wednesday at 23:00  Thursday at 23:00  Friday at 23:00  Saturday at 23:00  Sunday at 23:00
from $23.82At teacher's location

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since October 2024
  • Linkedin connected

Availability of a typical week

(GMT -05:00) New York
MonTueWedThuFriSatSun
0  Monday at 0:00  Tuesday at 0:00  Wednesday at 0:00  Thursday at 0:00  Friday at 0:00  Saturday at 0:00  Sunday at 0:00
1  Monday at 1:00  Tuesday at 1:00  Wednesday at 1:00  Thursday at 1:00  Friday at 1:00  Saturday at 1:00  Sunday at 1:00
2  Monday at 2:00  Tuesday at 2:00  Wednesday at 2:00  Thursday at 2:00  Friday at 2:00  Saturday at 2:00  Sunday at 2:00
3  Monday at 3:00  Tuesday at 3:00  Wednesday at 3:00  Thursday at 3:00  Friday at 3:00  Saturday at 3:00  Sunday at 3:00
4  Monday at 4:00  Tuesday at 4:00  Wednesday at 4:00  Thursday at 4:00  Friday at 4:00  Saturday at 4:00  Sunday at 4:00
5  Monday at 5:00  Tuesday at 5:00  Wednesday at 5:00  Thursday at 5:00  Friday at 5:00  Saturday at 5:00  Sunday at 5:00
6  Monday at 6:00  Tuesday at 6:00  Wednesday at 6:00  Thursday at 6:00  Friday at 6:00  Saturday at 6:00  Sunday at 6:00
7  Monday at 7:00  Tuesday at 7:00  Wednesday at 7:00  Thursday at 7:00  Friday at 7:00  Saturday at 7:00  Sunday at 7:00
8  Monday at 8:00  Tuesday at 8:00  Wednesday at 8:00  Thursday at 8:00  Friday at 8:00  Saturday at 8:00  Sunday at 8:00
9  Monday at 9:00  Tuesday at 9:00  Wednesday at 9:00  Thursday at 9:00  Friday at 9:00  Saturday at 9:00  Sunday at 9:00
10  Monday at 10:00  Tuesday at 10:00  Wednesday at 10:00  Thursday at 10:00  Friday at 10:00  Saturday at 10:00  Sunday at 10:00
11  Monday at 11:00  Tuesday at 11:00  Wednesday at 11:00  Thursday at 11:00  Friday at 11:00  Saturday at 11:00  Sunday at 11:00
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19  Monday at 19:00  Tuesday at 19:00  Wednesday at 19:00  Thursday at 19:00  Friday at 19:00  Saturday at 19:00  Sunday at 19:00
20  Monday at 20:00  Tuesday at 20:00  Wednesday at 20:00  Thursday at 20:00  Friday at 20:00  Saturday at 20:00  Sunday at 20:00
21  Monday at 21:00  Tuesday at 21:00  Wednesday at 21:00  Thursday at 21:00  Friday at 21:00  Saturday at 21:00  Sunday at 21:00
22  Monday at 22:00  Tuesday at 22:00  Wednesday at 22:00  Thursday at 22:00  Friday at 22:00  Saturday at 22:00  Sunday at 22:00
23  Monday at 23:00  Tuesday at 23:00  Wednesday at 23:00  Thursday at 23:00  Friday at 23:00  Saturday at 23:00  Sunday at 23:00
from $23.82At teacher's location

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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Thanh
IB-A level-IGCSE-AP Business, Economics, Computer Science at home or Online
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Arno
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Rui LI
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Camille
✅EFFECTIVE COMMUNICATION & PUBLIC SPEAKING: TECHNIQUES, TOOLS & METHODS OF SPEAKING & RHETORIC IN THE SERVICE OF LEADERSHIP
Improve your skills during oral interventions in public, better manage your personal/professional communication, the associated emotions & the resulting conflicts, master negotiation techniques (...): your objectives in terms of communication can be diverse and the objective of these sessions is precisely to support you in better achieving them. So, how can we send a clear message, be impactful, create a difference and make an impact? ➤ Whether your objective is personal or professional, speaking is a predominantly physical activity, relying on a body, a voice, a breath, a rhythm (diction), an emotion and above all techniques, tools, a method, a know-how, reflecting the speaker's involvement in his speech. ➤ On the telephone, in a meeting, in front of a client, his family (...), relevant and successful speaking must always be effective and efficient, with clear, simple and impactful messages, creating a balance between the message received and message sent. Coherence between form and content. ➤ So, how to listen and be listened to, convince and be impactful, challenge and make an impression, enhance your content, address your audience effectively and optimize the quality & clarity of the exchange / message? It is precisely a question of going through, applying and deploying practical and effective techniques of oral presentation, of simple intervention or of 'one to one` exchange, aiming to challenge your audience or interlocutor, by taking care of the substance as well as the form. , all in a professional or personal context. For this, there are verbal and non-verbal communication techniques. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, self-assurance, ease by overcoming discomfort and controlling his emotion in public. But also to work on your leadership & charisma, in a context where empathy and emotional intelligence are at the service of communication. ➤ So, in this context, after having precisely defined your objective & gone through the blockages encountered, here are some examples of themes covered through concrete techniques & a targeted methodology: ✓Practical tools to perfect your rhetoric/repartee ✓Decode and use the practical communication tools of great leaders ✓Fundamentals (practices) of eloquence but also of public speaking (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma) to ensure consistency between substance & form ✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing. ✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths. ✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations. ✓Management of Q&A sessions & external reactions during an intervention or an oral exchange. ✓Practical tools to put your interlocutor at ease and appear friendly/interested. ✓To succeed in a negotiation/mediation. ✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'. ✓To turn sentences into positive AND constructive. ✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication). ✓To put NLP (neuro-linguistic programming) at the service of communication. ✓To adopt effective, simple, fair and engaging language. ✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging. ✓To manage your personal & professional relationships with, for example, the preparation of your ratings. ✓Make your hypersensitivity a strength to tame your abilities. ✓Listening proactively and expressing / conveying ideas / message clearly. ✓ Avoid letting your emotions show through and propose a constructive solution to problems, while drawing on your own relational skills. ✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively. ✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability ✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech. ✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression. ✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image. ✓Practical techniques to foster the engagement of the other party. ✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects. (...) ➤ To master the keys to successful public communication, it is necessary to strengthen the impact of your speeches: by structuring your interventions and taking into account the circumstances and the expectations of the public; by making an impact through storytelling; integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...). ➤ In short, each session combines techniques & practical exercises adapted to your daily situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can apply them immediately, and from the 1st session. THE TRAINER ➤ With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher trainer has specialized and has worked for more than 15 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Basel-Neuchâtel-Berne-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

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Citlalli
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Pingla
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Amina
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