Course Objectives: Basic Skills Development: Reading: Introduction to vocabulary and reading comprehension through stories and adapted texts. Writing: Encouraging written expression through the creation of short stories and simple descriptions. Hearing: Development of hearing ability through interactive and multimedia activities. Speaking: Oral practice focused on pronunciation and everyday conversation. Playful Learning: Educational games: Incorporation of interactive games to strengthen vocabulary and grammatical structures in an entertaining way. Creative Activities: Use of art projects and hands-on activities to encourage creativity and expression in English. Culturalization: Exploration of Anglophone culture: Introduction to cultural aspects, festivities and traditions of English-speaking countries. Traditional songs and stories: Immersion in culture through music and popular stories. Educative technology: Interactive platforms: Use of digital tools and educational applications designed specifically for learning English. Multimedia resources: Incorporation of videos, audios and online games to enrich the learning experience. Methodology: The course adopts a communicative approach, focused on the active participation of students. Interactive methods including role-playing, group activities and collaborative projects are used to encourage practical application of the language. Assessment: Evaluation is carried out continuously through class participation, individual and group projects, as well as periodic written and oral evaluations. The goal is to measure student progress and understanding formatively. Course duration: The course lasts one academic year, divided into two semesters, with a workload of three hours per week. This course seeks not only to teach the language, but also to awaken the curiosity and interest of schoolchildren in linguistic and cultural diversity, laying the foundations for continuous and meaningful learning of English.

-Basic concepts of digital marketing: Clear explanations about the fundamentals of digital marketing, including SEO, SEM, social networks, email marketing, among others. -Digital marketing strategies: Development of personalized strategies to achieve specific objectives, such as increasing online visibility, generating leads or increasing sales. -Tools and platforms: Introduction and training in the use of important tools and platforms in digital marketing, such as Google Analytics, Google Ads, Facebook Ads, etc. -Data analysis: Teaching how to analyze digital marketing data to make informed decisions and improve campaign performance. -Conversion Optimization: Tips and techniques to improve conversions on websites and marketing campaigns. -Digital Branding: Strategies to build and manage an online brand, including digital reputation and crisis management. -Trends and news: Keeping up to date with the latest trends and news in digital marketing, and how to apply them effectively in marketing strategies. -Practice and exercises: Practical exercises to apply the knowledge acquired and reinforce understanding.

-Personalized classes: Adapted to the needs and level of each student. -Grammar and vocabulary: Clear explanations and exercises to improve understanding and correct use of Spanish. -Conversation: Practice of the Spanish language through conversations about various topics. -Error correction: Identification and correction of common errors in pronunciation, grammar and sentence structure. -Culture and customs: Introduction to Spanish-speaking culture to improve understanding of the language. -Preparation for exams: Specific help to prepare Spanish exams. -Teaching material: Provide complementary study material, such as exercises, readings and videos. -Time flexibility: Offer flexible schedules to adapt to the needs of students.